Marketing

FOCUS has a strong background in developing and implementing results-oriented marketing strategies designed to increase sales, market position and enhance new business development. Through effective planning, execution, pricing and promotion of ideas Focus has become evidently known in the local industry providing marketin services in
· Market Research

· Telephone Surveys

· Mail Survey
· Focus Groups

· Direct Marketing
 

We plan, create and implement successful marketing plans, regardless of their simplicity or complexity.

Graphic Design

The essence of graphic design is to take a subject, develop a concept for it and communicate it’s meaning through words and visuals, creating a solution that is not only intelligent but also aesthetically pleasing. We design and produce marketing, advertising and promotional materials that are tailor-made to our clients needs making sure these items carries the uniform corporate identity of their company through out all the items.
 

FOCUS is one of the leading graphic design consultancies in Jordan with an outstanding portfolio of work.
· Corporate Mark & Identity

· Advertising for all sorts of media
· Marketing materials
· Promotional materials

· Packaging

· Annual Reports
· Web materials & website
 

FOCUS has well experience in the branding field and carries a very good portfolio to show. FOCUS handle all sorts of branding from A-Z.
 

Advertising

An effective advertising campaign demands a specialized knowledge of the media and an accurate appraisal of the competition in the marketplace. FOCUS advices its clients on the most efficient use of their advertising budget and plans a campaign to suit their requirements. With a wide choice of media available. FOCUS can deliver hassle-free, highly effective solutions.
 

We produce and book advertising for the following media:
· Print: Newspaper & Magazines

· Broadcast: Radio & Television

· Online advertising
. Mobile advertising
· Outdoor advertising
 

Web & Electronic Media Design, Development, & Management

As the business world has made the transition from paper to electronic and interactive media it is important to us at FOCUS to keep up with trends, constantly updating our skills, endeavoring to cater to all the communication needs of your company.
 

We design effective web based mediums & interactive media tailored to our client’s needs and requirements such as:
· Web Sites
· Web banners and advert (plain and    animated)
· E-mail Shots
. CD-Rom Authoring · Interactive Multimedia
. Animated or interactive profiles and  brochures
 

  Social Media Design & Management

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
 

Public Relations

FOCUS caters to different areas of PR services which are of relevance to client need. The agency works-out a detailed yearly PR plan is based on the clients requirements that would be agreed upon by both agency and client. Our public relations services cater to writing for both the eye and the ear. Both processes are delicate procedures that are handled efficiently. Following are some but are not limited to the different PR services that FOCUS’s renders:
. Press Conferences
. Press Releases
. PR Interviews
. PR Reports
. PR Writing
. PR Initiatives
. Events Planning & Management
 

  Below the Line

“Below the line" promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increase within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods.

FOCUS ‘s Below the Line service caters to the entire Hashemite Kingdom of Jordan and throughout the region.
 

Others services may be customized to fit client’s needs to include: Crisis Management, Marketing Support, Internal Communications, Community Relations, etc….